Job Description Director – Programmatic
n Location: Mumbai
n Experience: 9 to 12 years
n About the Role
n As a Director - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions
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n Responsibilities
n n Lead a team of programmatic specialists, providing guidance and mentorship
n Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth
n Own client communication and relationship management, ensuring clear and consistent updates
n Proactively identify and pursue account growth opportunities in partnership with Account Directors
n Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results
n Utilize MMPs and analytics platforms to provide data-driven insights and recommendations
n Collaborate with Client Services and other channel teams to ensure seamless campaign executions
n Analyse campaign performance data to identify trends and optimize strategies
n Ensure adherence to best practices and maintain high standards of quality
n Experience on Media Planning and Programmatic deals is must
n n Qualifications
n n 9 to 12 years of experience in programmatic campaign management
n Proven experience managing and leading a team
n Expert-level knowledge of DV360 and experience with other DSPs
n Strong experience with MMPs and analytics tools
n Excellent client management and communication skills




n Proven ability to develop and execute strategic programmatic plans
n Solid analytical and problem-solving skills
n Strong Excel and PPT skills
n Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation
n Budget Management: Responsible for large scale budget management, and forecasting
n A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies
n Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance
n n Skills Required
n n Demonstrated experience in leading and developing high-performing teams
n Advanced proficiency in DV360 and extensive experience with other leading DSPs
n Expertise in developing and implementing custom bidding scripts
n Strong experience with MMPs and advanced analytics platforms
n Exceptional client management and communication skills, with a proven ability to build and maintain strong client relationships
n Strategic thinker with a proven ability to develop and execute innovative programmatic strategies
n Strong analytical and problem-solving skills, with a data-driven approach
n Strong Budgeting and forecasting skills
n Strong Excel and PowerPoint skills
n n Interested candidates can share their CV at along with the following details
n • Total Years of Experience
n • Current Company
n • Notice Period
n • Current CTC
n • Salary Expectations
n • Current Location
n • Open to work from Mumbai

📌 Programmatic - Director (Raigarh)
🏢 dentsu
📍 Raigarh