The Business Analytics Analyst is a developing professional role within the **Citi Retail Services (CRS)** organization, supporting key analytical functions across **Customer Lifecycle, Marketing Analytics, and Retention strategies** . The analyst identifies problem statement, formulates recommendations, and interprets data to support strategic decision-making. The role involves researching and interpreting data, identifying, defining problem statements, and formulating recommendations. A good understanding of how the team interacts with cross-functional partners in accomplishing business objectives is essential.. The impact is direct but focused, primarily influencing the business through the quality of analytical tasks and services provided within the team. **Responsibilities** + Gather operational data from various cross-functional stakeholders to examine past business performance across **customer lifecycle, marketing, and retention** initiatives + Identify data patterns and trends, and provide insights to enhance business decision-making capability in areas such as business planning, process improvement, and solution assessment + Recommend actions for future developments and strategic business opportunities, as well as enhancements + May be involved in exploratory data analysis, confirmatory data analysis, and/or qualitative analysis + Translate data into consumer or customer behavioral insights to drive **targeting, acquisition, segmentation, and retention strategies** ,



and communicate findings clearly and effectively to business partners and senior leaders + Continuously improve processes and strategies by exploring and evaluating recent data sources, tools, and capabilities to support **marketing analytics** + Work closely with business partners in building, implementing, tracking, and improving decision strategies across **customer lifecycle** + Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients, and assets, by driving compliance with applicable laws, rules, and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct, and business practices, and escalating, managing, and reporting control issues with transparency **Qualifications** + **Experience:** + **Post-Graduation holders:** 2+ years of relevant analytics experience + **Under-Graduation holders:** 4+ years of relevant analytics experience. **Specific Skillset** + Analytics experience within the **credit cards** domain would be a strong plus + Proficiency in **SAS** and **SQL** from a technical skillset standpoint is highly desirable + Nice-to-have:



Experience with **ECM lifecycle** processes ------------------------------------------------------ **Job Family Group:** Decision Management ------------------------------------------------------ **Job Family:** Business Analysis ------------------------------------------------------ **Time Type:** Full time ------------------------------------------------------ **Most Relevant Skills** Please see the requirements listed above. ------------------------------------------------------ **Other Relevant Skills** For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ _Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law._ _If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review_ _Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm)_ _._ _View Citi's_ _EEO Policy Statement (https://www.citigroup.com/global/eeo-aa-policy)_ _and the_ _Know Your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)_ _poster._ Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

📌 SAS SQL Business Analytics Analyst (Bengaluru)
🏢 Citigroup
📍 Bengaluru