Job Description

Key Responsibilities

CRM Management
Own and manage CRM channels across Email, SMS, Whats App, App Push, In-App Messages, and web personalization.
Execute lifecycle, engagement, and reactivation campaigns aligned to retention goals.

Journey Automation
Build and optimize automated customer journeys across CRM platforms.
Implement segmentation, triggers, and personalization to improve engagement and conversion.

Performance Tracking Reporting
Monitor campaign metrics including deliverability, open rates, CTR, conversions, and retention KPIs.
Conduct cohort and funnel analysis to identify trends and improvement prospects.
Prepare weekly and monthly CRM performance reports for internal reviews.

Optimization Insights
Use customer behavior and feedback to refine messaging, segmentation, and automation logic.
Test and iterate on subject lines, creatives, timing, and workflows to improve results.

Best Practices Trends
Ensure CRM execution follows best practices in lifecycle marketing, automation,



and consumer communication.
Stay updated on CRM and retention marketing trends to enhance channel performance.

Interested candidates can share CV at [Confidential Information]

Qualifications

Requirements
Hands-on experience with CRM platforms like MoEngage (preferred), Web Engage, or Clever Tap.
Robust understanding of CRM fundamentals, customer segmentation, and retention strategy.
Experience in multi-channel CRM execution and journey automation.
Analytical skills with the ability to interpret data and provide actionable insights.
Familiarity with Zoho CRM is a plus.
Robust communication and cross-functional collaboration abilities.

Additional Information

Work Setup

Work From Office - Delhi location

6 days work week ( Hybrid as per team requirement)

Must Have

Personal laptop

Stable Wi-Fi connection

📌 Marketing Automation Associate Delhi
🏢 Elevate Now
📍 Delhi