Organic Growth Lead

Location: Chennai
Department: Marketing
Reporting To: AVP Marketing

About Navia:

Navia Markets Ltd is a SEBI-registered stock brokerage with 30+ years of legacy. We are looking for an Organic Growth Lead to drive customer acquisition, engagement, and retention through SEO, content, CRM, and marketing automation.

Key Responsibilities:
Own the organic growth strategy across SEO, GEO, Content Marketing, CRM, Referrals, and Marketing Automation.
Drive SEO (On-page, Off-page & Technical), content strategy, and organic traffic growth.
Manage blogs, YouTube, and social content to improve visibility and lead generation.
Lead CRM campaigns including emailers, app notifications, in-app nudges, and lead nurturing.
Drive referral programs, customer engagement, and retention initiatives.
Build dashboards using GA4, Google Search Console, and CRM data to track KPIs and OKRs.
Leverage AI tools for content creation, automation, analytics,



and workflow optimization.
Lead and mentor a team of 2 while collaborating with cross-functional teams.

Requirements:
24 years of experience in Organic Growth, SEO, Digital Marketing, or Growth Marketing.
Solid knowledge of SEO, Google Search Console, GA4, Content Marketing, CRM, and Marketing Automation.
Experience with AI tools for content, automation, and analytics.
Robust analytical, communication, and stakeholder management skills.
Experience in Fintech/BFSI is preferred.

Success Metrics:
Growth in organic traffic, keyword rankings, and customer sign-ups.
Improved engagement through CRM campaigns and referrals.
Data-driven optimization of organic growth initiatives.
Consistent achievement of team OKRs and business growth targets

📌 Organic Growth Lead Tamil Nadu
🏢 Navia Markets
📍 Tamil Nadu