Role Summary
This is an ownership role, not an execution-only one. You will own the complete marketing function for two distinct brands, a B2B CRM consultancy and a hiring platform, from strategy through to daily execution and results. You will set the direction, run the channels, and be accountable for the numbers.

Key Responsibilities
Own the end-to-end marketing strategy and calendar for both VortexWeb and FirstGig
Plan and run digital campaigns across LinkedIn, Meta, Google, and email
Own content: social media, blogs, website copy, case studies, and campaign creative direction
Drive lead generation and pipeline for VortexWeb, and user growth for FirstGig
Manage brand consistency across two separate identities and audiences
Set up and track marketing metrics, report on performance, and iterate
Coordinate with founders, sales, and any external freelancers or agencies




Own the marketing budget and its return

Required Skills & Experience
Proven experience owning marketing end to end, ideally across B2B and consumer or platform brands
Robust grasp of digital marketing: paid social, search, SEO, email, and content
Ability to move from strategy to hands-on execution without hand-holding
Data-led: comfortable setting targets and reporting against them
Excellent written and verbal communication
Self-starter who takes full ownership of outcomes

Valuable to Have
Experience marketing SaaS, CRM, consulting, or hiring/HR-tech products
Experience managing more than one brand at a time
Basic comfort with design and marketing tools (Canva, analytics dashboards, marketing automation)

📌 Marketing Manager Uttar Pradesh
🏢 VORTEX
📍 Uttar Pradesh