About the Role

Collections is Cashfree Payments' largest and most strategic charter, spanning UPI, Cards, wallets (WAN), affordability (BNPL/EMI), and Netbanking, the core rails through which our SMB and Enterprise merchants collect payments. This role owns marketing strategy and execution for the entire charter, plus the Banking LOB (positioning Cashfree's PG capabilities to banks as a customer segment), the BBPS charter (BOU and COU), and the custom decks and RFPs that unlock our biggest growth-led deals.
You will lead a team of two Product Marketing Managers while personally driving the charter's strategic agenda: how Cashfree becomes the explicit leader in core PG, and how marketing builds thought leadership for a young challenger brand.

This is a high-visibility role with direct impact on both SMB and Enterprise business, and close, daily collaboration with Product, Brand Marketing, and Sales.

What You'll Own
Charter Strategy & Vision
Own the marketing strategy and multi-quarter roadmap for the full Collections charter (UPI, Cards, Netbanking, Affordability,



Payment Form and Payment Links).
Partner with Product leadership to size markets, define ICPs, and prioritise investment across product lines based on business impact.
Set the point of view on where Cashfree should play and win within Collections, and defend that prioritisation to leadership.
Brand & Thought Leadership
Work with Brand Marketing to build a thought leadership agenda: content, events, analyst and press engagement, and founder-led narratives that position Cashfree Payments as the challenger redefining payments in India.
Identify and execute unconventional, high-visibility marketing bets that differentiate Cashfree from larger, better-funded competitors.
Represent the Collections charter in external forums, industry conversations, and senior customer engagements.
Banking LOB & BBPS
Own positioning, messaging, and GTM for the Banking LOB marketing Cashfree's PG capabilities to banks as a

📌 Senior Manager Bengaluru
🏢 Cashfree Payments
📍 Bengaluru