Job Title: Senior Digital Marketing Executive – Lead Generation
Location: Chennai (Head Office)
Experience: 4–5 Years

Role Overview:
We are seeking a result-driven Senior Digital Marketing Executive – Lead Generation to drive high-quality leads and improve lead-to-conversion ratios. The role focuses on performance marketing, SEO, AI-driven strategies, and B2B digital channels to deliver measurable business outcomes.
Key Responsibilities:
Plan, execute, and optimize Google Ads campaigns (Search & Performance Max) for lead generation
Run and manage LinkedIn Ads targeting industrial and B2B audiences
Continuously optimize campaigns to reduce Cost Per Lead (CPL)
Improve landing page conversion rates through A/B testing and optimization
Execute and monitor SEO strategies (On-page, Technical SEO, Keyword Planning)
Drive organic traffic and increase organic lead generation
Manage and optimize IndiaMART and other B2B platforms
Track and analyze performance using GA4, conversion tracking, and analytics tools




Collaborate with the pre-sales team to improve lead quality and conversion rates
Leverage AI tools for ad copy creation, keyword research, campaign insights, and optimization
Required Skills & Qualifications:
4–5 years of experience in Performance Marketing & SEO
Proven success in B2B lead generation campaigns
Strong understanding of conversion funnels and customer journeys
Hands-on expertise in On-page SEO, Technical SEO & Keyword Research
Familiarity with AI-powered marketing tools (e.g., ChatGPT, automation & analytics tools)
Solid analytical skills with a data-driven, ROI-focused mindset
Preferred Profile:
Experience in Industrial / Manufacturing marketing is an added advantage
Highly target-oriented with a solid focus on ROI and performance metrics
Why Join Us:
Opportunity to work on high-impact lead generation campaigns
Exposure to AI-driven marketing strategies
Collaborative and growth-focused work workplace

📌 Senior Digital Marketing Chennai
🏢 Pon Pure Chemicals Group
📍 Chennai