Key Responsibilities
Develop annual marketing & brand strategy aligned with sales targets, ensuring transparent objectives.
Budget Planning - Prepare an annual budget in line with the annual sales target of the company.
Spearheading the comprehensive development of marketing plans to drive business growth and success.
Orchestrating the seamless execution of result-driven marketing strategies to maximize their impact and reach.
Prioritizing audience expansion and optimizing product and service adoption through targeted marketing initiatives.
Conducting thorough and insightful evaluations of marketing strategies and their implementation, providing comprehensive reports to guide future improvements.
Formalize and refresh the brand identity, ensuring consistency across all touchpoints.
Conduct market research to understand the target audience behaviour and trends.
Identify key marketing channels (ATL, BTL, digital) for campaign execution.
Define objectives, messaging, and creative elements for each marketing campaign.




Explore new trends and behaviours to identify potential business opportunities.
Collaborate with cross-functional teams for recent business and product development.
Create go-to-market (GTM) strategies and execution plans.
Activate and execute brand and tactical campaigns across multiple channels.
Oversee the implementation of marketing communication and engagement initiatives.
Manage social media presence and engagement, and execute PR and CRM programs.
Coordinate with internal and external partners for campaign production and delivery.
Collaborate with creative, PR, and media agencies for content production and placement.
Support successful business launches and implement marketing strategies for growth.

Key Skills
Robust communication and interpersonal skills to effectively convey marketing strategies and messages.
Creativity and innovation in developing marketing campaigns (out of box thinking).
Market and consumer u

📌 General Manager Mumbai
🏢 PSS Global
📍 Mumbai