About the Company

Role Name: Digital Strategist

About the Role

Years of Experience: 10–12 Years

Role Balance: 60–70% Business & Reporting Acumen → 30–40% Adobe Launch & AEP Understanding

Responsibilities

Digital strategy — end-to-end ecosystem ownership
Report-heavy analytics — independently owns reporting workflows
Hands-on with Segments, Calculated Metrics, Classifications, Data Sources, Report Builder & Data Feeds in Adobe Analytics
Adobe Target / Optimizely — hands-on, mandatory
Statistics, A/B testing & experimentation methodology
Pre-analysis — lift calculator, test sizing, hypothesis design
Business acumen with client-facing stakeholder management
Working understanding of AEP — audiences, data flows, activation, RT-CDP




Intermediate knowledge of Adobe Launch (30–40% depth expected, not expert level)

Qualifications

Positive to Have:

Customer Journey Analytics (CJA)
Foundational Data Science knowledge
Adobe Journey Optimizer (AJO)

Required Skills

Digital strategy, report-heavy analytics, hands-on experience with Adobe tools.

Preferred Skills

Customer Journey Analytics, foundational data science knowledge, Adobe Journey Optimizer.

Pay range and compensation package

Not specified.

Equal Chance Statement

We are committed to diversity and inclusivity in our hiring practices.

📌 Digital Strategist Mumbai
🏢 eClerx
📍 Mumbai