Role Summary
We are looking for a high-ownership CRM Product Manager to build, scale, and optimise the CRM
ecosystem across the organisation. This role is critical in enabling our sales, marketing, and service teams
to operate with efficiency, visibility, and automation.
Why This Role Matters
The CRM is the backbone of our customer lifecycle. Your work will directly impact:
Lead conversion & funnel velocity
Customer satisfaction & support efficiency
Sales productivity & decision-making
Cross-team process standardisation
Key Responsibilities
Define and drive the CRM product roadmap aligned with business goals.
Build scalable workflows, rules, and automation across teams.
Gather requirements and create BRD/FSD, user journeys, and process flows.
Collaborate with Engineering, QA, UI/UX, and cross-functional leaders.
Own release planning: sprints, grooming, UAT, documentation.
Manage integrations: ERP, telephony, WhatsApp, email, APIs, etc.
Enable user adoption through training, demos, SOPs, and adoption metrics.
Track CRM performance dashboards: funnels, usage metrics, KPI trends.
Regularly evaluate user feedback and recommend product improvements.
Must-Have Skills
Proven experience in CRM Product Management (SaaS/ERP preferred)
Deep understanding of sales, marketing, support operations
Proficiency in feature documentation, BRDs/FSDs, process mapping
Working knowledge of Agile/Scrum methodologies
Hands-on with workflows, automations, and API-based integrations
Excellent communication, stakeholder coordination, and problem-solving abilities
Nice-to-Have Skills
Experience with ERP modules
Knowledge of APIs, Postman, webhook-based integrations
Background in analytics, dashboards, or reporting tools
Exposure to customer experience or CRM optimisation projects written communication skills
Skills: crm,implementation experience,crm implementation
📌 Crm Implementation Manager Gurugram (India)
🏢 EAZY
📍 India