Printo is one of India's leading omni-channel printing and gifting companies, serving individuals and businesses through its eCommerce platform and retail stores.
Role Summary
Own end-to-end paid acquisition, marketing analytics and campaign optimisation across Google and Meta platforms. This role is responsible for driving profitable customer acquisition, improving ROAS, implementing accurate tracking, generating business insights, and partnering with Category, Design and Technology teams to improve digital growth.
Key Responsibilities
Own Google Ads (Search, Shopping, Performance Max, Display & YouTube) and Meta
Ads.
Monitor and optimise ROAS, CAC, CTR, conversion rate and revenue.
Manage GA4, GTM, Merchant Center, conversion tracking and attribution.
Build dashboards in Looker Studio and present actionable insights.
Support A/B testing and landing page optimisation.
Coordinate campaign launches with internal stakeholders.
Technical Skills
Google Ads
Meta Ads
GA4
Google Tag Manager
Merchant Center
Looker Studio
Excel/Google Sheets
eCommerce analytics
Behavioural Competencies
High ownership
Aggressive execution
Result-oriented
Analytical
Commercial mindset
Team-oriented
Rapid learner
Committed & accountable
Education & Mandatory Requirements
Bachelor's degree from a reputed college/university. Candidate should have been based in Bangalore for at least 2 years. Experience managing eCommerce or agency accounts preferred.
KPIs
ROAS
Revenue Growth
CAC
Conversion Rate
Marketing ROI
Dashboard Accuracy
First 90 Days
Understand existing campaigns and tracking, improve reporting accuracy, identify optimisation opportunities, and deliver measurable improvement in campaign performance.