Key Skills

• AI-driven Performance Optimization

• Branding, Brand Visibility and Brand Metrics

• Market Research & Analysis

• Developing & Implementation of Marketing Strategies (Both Online / Offline)

• Lead Generation

• Social Media, Online Marketing, Content Marketing Management

• Campaign Management

• Budget Management

• Marketing Collaterals

• Team Building & Resource Management

• Collaboration

Skills & Responsibilities

• Create and implement marketing plans that align with company goals, including brand positioning, target audience identification, and multi-channel campaign execution.

• Optimize marketing performance using AI tools and ensure productive budget allocation

• Plan, manage, and optimize the marketing budget, ensuring cost-effective use of resources and maximizing return on investment.

• Lead initiatives related to branding and rebranding, including visual identity (logos, templates, signage), messaging (vision, mission), and ensuring consistent representation across all platforms.

• Implement strategies to build brand visibility and recognition in the software industry, including thought leadership positioning and regular measurement through brand awareness surveys and sentiment analysis.





• Design and run targeted campaigns across digital channels (SEO, SEM, email, social media, webinars, events) to attract and convert qualified leads, contributing significantly to the sales pipeline.

• Track and report on marketing KPIs such as CTR, conversion rates, and campaign ROI to ensure effectiveness and continuous improvement.

• Stay updated on industry trends, competitor activities, and customer needs to guide marketing direction and identify new prospects for growth.

• Build and manage the marketing team by hiring the right talent, assigning explicit KPIs/KRAs, conducting regular reviews, and providing mentoring and training to ensure team growth and productivity.

• Work closely with sales, product, and customer support teams to ensure marketing activities are aligned with business objectives and drive tangible outcomes.

• Collaborate with distributors and channel partners to increase brand reach and execute region-specific marketing strategies for greater market penetration.

Qualification

Bachelor’s degree in marketing, Business Administration, or related field

Certification

Relevant certifications in marketing or related field.

📌 Marketing Manager Mumbai
🏢 Recognized
📍 Mumbai