ROLE AND RESPONSIBILITIES 1. Digital Marketing Strategy:
Develop and execute digital marketing strategies to achieve company objectives, including increasing brand visibility, driving website traffic, and generating leads.
Conduct market research, analyze industry trends, and identify target audience segments to inform digital marketing strategies. 2. Website and SEO Optimization:
Oversee website development and maintenance, ensuring user-friendly design, functionality, and optimized performance.
Implement SEO best practices to improve organic search rankings, increase website traffic, and enhance user experience. 3. Social Media and Content Marketing:
Manage social media channels, including content creation, posting, engagement, and community management.
Develop and manage paid advertising campaigns on platforms such as Google Ads, social media advertising, and display advertising.
Monitor campaign performance, optimize budgets, and ensure effective use of advertising spend. 6. Analytics and Reporting:
Track, analyze, and report on key performance indicators (KPIs)



and marketing metrics to assess campaign effectiveness and make data-driven decisions.
Provide regular reports to management, highlighting insights, trends, and recommendations for optimization. 7. Collaboration and Coordination:
Collaborate with cross-functional teams, including design, content, and development teams, to ensure alignment and effective execution of digital marketing initiatives.
Coordinate with external agencies or freelancers as needed for specialized digital marketing activities. 8. Industry Monitoring and Innovation:
Stay up to date with digital marketing trends, emerging technologies, and industry best practices.
Explore cutting-edge digital marketing strategies and tools to enhance brand visibility, engagement, and conversion.

Pay: ₹16,000.00 - ₹35,000.00 per month

Perks:
Provident Fund

Schedule:
Day shift

Supplemental pay types:
Yearly bonus

Ed

📌 Digital Marketing Executive Gurugram
🏢 AV Herbarium
📍 Gurugram