Note: This is a onsite full time job in Sharjah, UAE and requires relocation to the UAE.

Job Purpose
As a CRM and Loyalty Manager for KFC brand, you will be responsible for developing and executing customer relationship management (CRM) strategies and loyalty programs to enhance customer engagement, retention, and satisfaction. You will play a crucial role in leveraging customer data and insights to design personalized marketing campaigns and initiatives that drive customer loyalty and maximize revenue prospects.

Key Responsibilities
Develop and implement CRM strategies and initiatives to enhance customer acquisition, retention, and loyalty
Design and execute personalized marketing campaigns and communications across various channels (email, SMS, social media, etc.), define creative objectives based on insights and learnings
Utilize customer segmentation and targeting strategies to deliver relevant and timely offers, promotions, and incentives to customers
Attention to details is an absolute must in this role,



create a maker-checker process to ensure error free executions
Monitor and analyze customer data and behavior to identify trends, opportunities, and areas for improvement
Manage loyalty program rollout and adoption across markets, develop incentivization strategy and drive customer engagement, repeat purchases, and referrals
Monitor and report on key performance indicators (KPIs) related to customer engagement, retention, and loyalty, providing regular updates to management and stakeholders
Collaborate with cross-functional teams, including market teams, agencies and customer service to align CRM initiatives and ensure a consistent customer experience across touchpoints
Conduct A/B testing and performance analysis to measure the effectiveness of CRM initiatives and loyalty programs, and provide recommendations for optimization
Ensure compliance with data privacy regulations and best practices in customer data management and communicat

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