Job Title: Performance Marketing Executive

Department: Founder's Office - Marketing team

Location: Vadodara (In office)

Experience: 2–5 years

Roles & Responsibilities

· Plan and execute paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other performance channels.

· Drive user acquisition, lead generation, and conversions aligned with business objectives.

· Conduct audience segmentation, keyword research, and competitor analysis to inform campaign strategy.

· Manage campaign budgets and bids to maximize ROI and reduce CPA.

· Set up tracking mechanisms using UTM parameters, Google Tag Manager, and other tools.

· Monitor and report on key performance indicators (CPC, CTR, CPA, ROAS, Conversion Rate).

· Run A/B tests on creatives, ad copies, and landing pages to improve performance.

· Collaborate with designers and content creators to develop high-converting creatives and copy.

· Continuously optimize campaigns based on data insights, performance trends,



and audience behavior.

· Stay updated with platform changes, algorithm updates, and digital marketing trends.

Must-Have Skills

· Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.

· Robust understanding of performance metrics and conversion tracking tools.

· Ability to manage ad budgets, optimize bidding strategies, and improve ROAS.

· Familiarity with Google Analytics, Google Tag Manager, UTM tracking, and similar tools.

· Excellent analytical and problem-solving skills.

Positive-to-Have Skills

· Experience with SaaS marketing or performance campaigns for tech/legal-tech products.

· Knowledge of tools like Hotjar, CleverTap, or HubSpot for remarketing or funnel optimization.

· Working knowledge of landing page builders (Unbounce, Webflow, etc.).

· Familiarity with affiliate and influencer performance models.

📌 Performance Marketing Executive Vadodara
🏢 Promact Infotech
📍 Vadodara