Job Purpose - To develop product/brand based on existing portfolio of products (mainly water treatment) in the business. Develop strategy for customers and market expansion to meet business objective of sales & profit.

Key Result Areas & Supporting Actions

Key Result Areas

Supporting Actions
Market Mapping – Geographic and behavioural segmentation
Analysing market trend/customer behaviour.
Assessment of scope & scale of opportunity.
Meet existing customers.
Identify current customers.
Attend trade fairs/expos.
Prepare geographic mapping reports.
Update reports daily.
Segregate trial customers.
Classify customers by value/price focus.
Plan product approvals.
Revenue, Volume & EBITDA
Deliver business volume, revenue & profitability.
Price/value management.
Maximise margins.
Portfolio management.
Business expansion through New Product & application development




Expand PV trials.
ACH for Japan.
Ensure plant utilisation.
Portfolio management discipline.
Recent Business and market expansion
Understand customer requirements.
Network with industry experts.
Identify niche applications.
Explore current business models.
Develop product adjacencies leading to Chlorine derivatives
Develop products & vendors.
Commercialise new products.
Work with R&D.;
Customer acceptance.
Sustainable Growth of Specialty Chemical
Commercialise new products and hand over to Sales.
Customer satisfaction & Feedback
Product continuity.
Improve CSI.
Develop & motivate team
Provide direction.
Develop specialty mindset.
Train & mentor.
Training plan.

📌 Head Sales Branded Products Delhi (India)
🏢 Aditya Birla Chemicals
📍 India