We are looking for a creative and performance-driven Social Media Manager with robust experience in Social Media Optimization (SMO), paid advertising campaigns, and content strategy. The ideal candidate should have hands-on experience managing social media platforms, running paid campaigns, analyzing performance, and improving brand engagement.
Key Responsibilities:
Develop and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter/X, and YouTube.
Manage daily social media activities including content planning, posting, engagement, and community management.
Create and optimize paid advertising campaigns on platforms like:
Meta Ads (Facebook & Instagram Ads) preferred
LinkedIn Ads (added advantage)
Plan, launch, monitor, and optimize campaigns to achieve goals such as lead generation, traffic, brand awareness, and conversions.
Analyze campaign performance using metrics like CPL, CTR, CPC, CPM, ROI, and conversion rates.
Conduct audience research, competitor analysis, and market trends monitoring.
Coordinate with content designers, video editors, and marketing teams for creative development.
Create monthly social media calendars and performance reports.
Improve organic reach, engagement, followers, and brand visibility.
Test different ad creatives, copies, audiences, and bidding strategies to improve results.
Manage social media queries, comments, and customer interactions professionally.
Stay updated with latest social media trends, algorithms, and advertising policies.
Required Skills:
Hands-on experience with Meta Business Suite & Ads Manager.
Strong knowledge of SMO strategies and social media algorithms.
Experience in lead generation campaigns and paid advertising optimization.
Valuable understanding of targeting, retargeting, lookalike audiences, and conversion tracking.
Knowledge of analytics tools like Meta Insights, Google Analytics, and Search Console.
Excellent communication and creative thinking skills.
Ability to analyze data and make performance-based decisions.
Pay: ₹15,000.00 - ₹35,000.00 per month
Advantages:
Flexible schedule
Experience:
Meta ads: 1 year (Preferred)
Work Location: In person
📌 Social Media Manager Noida
🏢 Cubeweb
📍 Noida