ADIRA — YASHRAM LIFESTYLE BRANDS

Job Description

SOCIAL MEDIA EXECUTIVE

Job Summary

We are looking for a creative, proactive, and detail-oriented Social Media Executive to execute Adira's day-to-day social media activities. The role is responsible for publishing content, managing community interactions, coordinating with influencers, and ensuring consistent brand communication across all social media platforms.

Key Responsibilities
Publish content across all social media platforms as per the approved content calendar
Manage daily social media activities, including posts, stories, reels, and community engagement
Respond to customer comments, messages, and queries in a timely and qualified manner
Coordinate with influencers and creators to ensure timely execution of content deliverables
Monitor platform performance and competitor activities to identify trends and opportunities
Ensure all published content aligns with Adira's brand guidelines, tone of voice, and quality standards
Coordinate with the Creative and Content teams to ensure timely availability of content assets
Maintain publishing schedules and ensure campaign timelines are met
Track daily performance metrics and prepare regular social media reports
Support community-building initiatives and encourage user-generated content (UGC)




Stay updated with platform features, content trends, and best practices

Qualifications
Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field

Experience
1–3 years of experience in Social Media Management or Digital Marketing
Experience managing Instagram, Facebook, YouTube, LinkedIn, Pinterest, and other social platforms
Experience using social media scheduling and analytics tools is preferred

Skills & Competencies
Social Media Management
Content Publishing
Community Management
Influencer Coordination
Excellent Written Communication
Attention to Detail
Time Management
Trend Awareness
Basic Analytics & Reporting
Collaboration & Teamwork
Creativity and Execution Excellence

Key Performance Indicators (KPIs)
Posts Published on Time (%)
Engagement Rate Adira Job Description — Social Media Executive1

ADIRA — YASHRAM LIFESTYLE BRANDS
Community Response Time
Comments & Messages Resolved
Influencer Deliverables Completed
Content Accuracy
Platform Growth
Social Media Traffic Generated
Productivity (Posts/Reels Managed)
SLA Compliance

Pay: ₹25,000.00 - ₹30,000.00 per month

Perks:
Provident Fund

Work Location: In person

📌 Social Media Executive Bengaluru
🏢 Yashram Lifestyle Brands
📍 Bengaluru