**Description** Portfolio Ownership & Channel Execution · Act as the primary SEM and SEO subject matter expert for assigned portfolios. · Execute campaigns aligned with broader marketing strategies and campaign objectives, while providing input on campaign approach and optimization strategy. · Build, manage, and optimize paid search campaigns (Google Ads, Bing Ads, LinkedIn, and other applicable platforms). · Identify opportunities to improve visibility in AI-generated search responses, including featured snippets, rich results, and conversational queries. · Optimize website content and landing pages to improve discoverability, engagement, and conversion rates. · Support Marketo email campaign execution for lead nurturing programs. · Partner with stakeholders to understand value propositions, target audiences, and campaign goals, and advise on channel-level strategy and performance opportunities. · Ensure alignment with messaging, targeting, and brand and compliance guidelines. · Monitor performance and proactively recommend enhancements to improve traffic, rankings, conversions, and lead quality. · Collaborate with analytics, sales, and marketing teams to improve funnel efficiency and lead quality. Analytics, Optimization & Reporting · Monitor SEM and SEO performance on an ongoing basis and implement data-driven optimizations. · Track KPIs including: o Paid: impressions, CTR, CPC, CPL, conversions, ROAS o Organic: keyword rankings, organic traffic, engagement metrics · Prepare performance reports with insights and recommendations to guide campaign improvements. · Use data to continuously refine campaign performance and identify opportunities for scaling and efficiency improvements across paid and organic channels. Collaboration & Stakeholder Management · Partner with cross-functional teams,



including portfolio marketing, campaign management, analytics, and sales. · Collaborate with Campaign Managers to support effective campaign execution, while contributing towards channel-level strategy and performance optimization. · Support coordination with external agencies or vendors as needed. · Contribute to process improvements, documentation, and knowledge sharing within the digital marketing team. Required Skills & Qualifications · Minimum 7 years of experience in digital marketing, with a strong focus on SEM and SEO. · Bachelor's degree in Pharmaceutical Sciences, Business, Marketing, or a related field; a master's degree in marketing, Business Administration (MBA), or a related discipline is preferred. · Proven experience in SEM / paid search marketing (Google Ads, Bing Ads). · Robust working knowledge of SEO principles, including keyword strategy, on-page optimization, and content alignment. · Familiarity with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, or equivalent). · Solid knowledge of analytics platforms like GA4 or Adobe Analytics. · Ability to manage and optimize campaigns across multiple portfolios simultaneously. · Strong analytical mindset with the ability to translate data into actionable insights and recommendations. · High attention to detail and strong operational rigor. · Strong communication skills, with the ability to effectively engage both technical and non-technical stakeholders. Preferred Attributes · Ability to balance execution excellence with strategic input. · Proactive mindset with interest in expanding across digital marketing channels and capabilities. · Cooperative, adaptable, and comfortable working in a fast-paced environment. Supervisory Responsibilities None, this is an individual contributor role. **Job Category** Sales & Marketing **Job Type** Full-Time

📌 Campaign Development Manager (Hyderabad)
🏢 The U.S. Pharmacopeial Convention
📍 Hyderabad