Job Description — Admission Counsellor

Designation: Admission Counsellor

Department: Admissions and Sales

Reports to: Team Leader / Head – Admissions and Sales

Role Summary:

Responsible for counselling prospective students/parents, converting leads into

applications and admissions, maintaining CRM discipline, and ensuring smooth

communication throughout the admission cycle.

Key Responsibilities
Counsel students and parents through phone, WhatsApp, email and in-person
Explain programs, eligibility, fee structure, scholarships and career scope
Convert enquiries into forms and admissions as per target
Maintain follow-up discipline and timely communication with leads
Record all conversations, status and next actions in CRM without fail
Coordinate with marketing and lead team for lead quality feedback
Assist in documentation, offer letters, and payment follow-ups
Participate in admission events, webinars, open house & campus visits
Handle objections/escalations politely and professionally




Comply with institutional policies — no false commitments / no mis-selling

KRA — Admission Counsellor

KRA Category KPI / Measurement Examples
Target Achievement - % of monthly/quarterly form and admission target achieved.
Conversion Ratio - Lead→Form, Form→Admission conversion %
Follow-up Discipline - Follow-up TAT, no. of productive connects/day
CRM and Process Compliance - % CRM hygiene, daily call logs and remark accuracy.
Behaviour and Conduct- Behaviour with parents/team, no complaints/escalations
Attendance and Timeliness - Punctuality, adherence to roster and review meetings
Quality of Counselling - QA audit score, call feedback and NPS from students.
Reporting and Coordination - Daily/weekly MIS submission, internal coordination

Job Type: Full time

Pay: ₹500,000.00 - ₹1,000,000.00 per year

Work Location: In person

📌 Admission Counsellor Noida
🏢 Asian Education Group,
📍 Noida