Replacement Hire for Brand Marketing

Job Summary

Highly analytical and results-driven Assistant Manager – Performance Marketing to manage and optimise digital acquisition campaigns across multiple paid media channels. The ideal candidate will be responsible for driving leads, conversions, revenue growth, and ROI through data-driven marketing strategies across Google, Meta, LinkedIn, YouTube, and other performance marketing platforms.

Key Responsibilities

• Plan, execute and optimise paid campaigns across Google Ads, Meta Ads, LinkedIn Ads and Display Networks.
• Manage end-to-end campaign lifecycle from strategy to reporting.
• Develop audience targeting, retargeting and remarketing strategies.
• Conduct A/B testing for ads, landing pages and audiences.
• Monitor KPIs including CPL, CPA, ROAS, ROI, CTR and Conversion Rate.
• Build dashboards using GA4 and Looker Studio.
• Manage media budgets and forecasting.
• Collaborate with content, design, CRM and SEO teams.
• Present performance reports and recommendations to management.

📌 Assistant Manager Healthcare Promotions Khml Thiruvananthapuram
🏢 Quality Care India
📍 Thiruvananthapuram