What You'll Do at Pega:
Contribute to Pegas marketing contact data strategy by identifying data quality gaps and recommending improvements that support segmentation, campaigns, and pipeline.
Analyze lead and contact data to improve accuracy, completeness, timeliness, and consistency across Marketo and Salesforce.
Apply domain and email data expertise to support validation, deduplication, and person-to-account matching.
Partner with Marketing Automation, MDM, GTM/Sales Ops, and IT to drive contact data governance and identity alignment.
Support standardized list imports, data hygiene, and compliance with global marketing data regulations.
Enable effective campaign execution by ensuring contact data supports reliable targeting and measurement.

Who You Are:

You demonstrate a strong Growth Mindsetembracing curiosity, continuous learning, and adaptability in a quick-changing technology workplace. You are comfortable speaking about AI with confidence and conviction, and you view AI as an enabler to improve outcomes rather than a substitute for sound engineering principles.
You challenge assumptions, learn quickly from change, and apply critical thinking to validate outputs and make informed decisions. You bring a thoughtful,



quality driven approach to your work and actively contribute to a culture of innovation, collaboration, and continuous improvement.

What You've Accomplished:
10 - 12 years of experience in marketing operations, contact data management, or CRM data governance in a B2B enterprise software or SaaS workplace.
Hands-on experience with Marketo and Salesforce, including lead/contact management, synchronization, and governance.
Strong understanding of core data quality dimensions: accuracy, completeness, timeliness, and consistency.
Experience working with data enrichment and intent platforms such as ZoomInfo, 6sense, Demandbase, or LinkedIn Sales Navigator.
Demonstrated ability to analyze data sets, evaluate match rates, identify gaps, and summarize findings for marketing stakeholders.
Familiarity with MDM concepts and experience partnering with MDM or IT data teams.
Working knowledge of global data privacy and compliance requirements (GDPR, CCPA, CASL, CAN-SPAM, LGPD).
Proficiency with SQL or similar tools for data analysis; experience with Databricks or data warehouse environments is a plus.

📌 Senior Principal Contact Data Strategy Karnataka
🏢 Pega
📍 Karnataka