Role & responsibilities
Identify, evaluate, and onboard influencers and content creators based on brand fit, campaign objectives, audience quality, engagement metrics, and content relevance.
Conduct detailed analysis of creator profiles, audience demographics, engagement trends, content quality, and platform analytics before making recommendations.
Develop strategic influencer shortlists supported by data and campaign objectives.
Manage end-to-end influencer marketing campaigns, including creator discovery, outreach, negotiations, onboarding, campaign execution, and reporting.
Build and maintain robust relationships with influencers, creators, talent agencies, and platform partners.
Collaborate closely with Brand, Creative, Social Media, Performance Marketing, and Content teams to execute integrated campaigns.
Monitor campaign performance using key metrics such as reach, engagement, impressions, conversions, ROI, and audience growth.
Prepare post-campaign reports with actionable insights and optimization recommendations.




Stay updated with emerging social media trends, platform updates, and the creator ecosystem.
Ensure influencer collaborations comply with brand guidelines and advertising

Preferred candidate profile
5+ years of experience in Influencer Marketing, Creator Marketing, or Digital Brand Marketing.
Robust understanding of influencer discovery, audience analytics, engagement metrics, and content evaluation.
Hands-on experience managing influencer campaigns across Instagram, YouTube, LinkedIn, Facebook, and other social media platforms.
Excellent communication, negotiation, stakeholder management, and relationship-building skills.
Solid analytical and data interpretation skills with a focus on campaign performance and ROI.
Highly proactive, ownership-driven, organized, and capable of managing multiple campaigns simultaneously.

📌 Influencer Marketing Manager Tamil Nadu
🏢 HEADCOUNTS HR
📍 Tamil Nadu