Develop and execute a comprehensive organic social media strategy across LinkedIn, Twitter/X, Instagram, and YouTube, tailored to B2B eProcurement audiences.
Create, curate, and schedule compelling content including posts, carousels, short-form videos, infographics, and thought-leadership pieces that aligns with brand voice and business goals.
Plan, launch, and continuously optimise paid social media campaigns (LinkedIn Ads, Meta Ads, etc.) for lead generation, brand awareness, and product promotion.
Actively monitor and engage with followers, prospects, and industry communities responding to comments, DMs, and mentions in a timely and on-brand manner.
Collaborate with Product, Sales, and Content teams to amplify product/feature launches, case studies, webinars,



and events through social channels.
Track, analyse, and report on KPIs (reach, engagement rate, CPL, CTR, follower growth) with actionable insights and weekly/monthly performance summaries.
Identify trends, competitor activity, and emerging platforms; recommend content experiments and recent channel prospects.
Manage and grow a network of brand advocates and industry influencers relevant to procurement and enterprise software.
Maintain a content calendar ensuring consistency, variety, and alignment with the broader marketing roadmap.

📌 Social Media Expert Gujarat
🏢 Silicon IT Hub
📍 Gujarat