Role & responsibilities
Plan, launch, and optimize paid advertising campaigns across multiple traffic sources.
Purchase traffic from platforms such as Google Ads, Facebook Ads, Native Ads, Push Ads, Display Networks, and DSPs.
Monitor campaign performance and optimize for ROI, CPA, CPC, CPM, and revenue targets.
Identify profitable arbitrage opportunities and scale winning campaigns.
Conduct A/B testing of creatives, landing pages, and targeting strategies.
Analyze campaign data and generate performance reports.
Manage advertising budgets and ensure efficient spending.
Track conversions and performance using tracking tools and analytics platforms.
Research new traffic sources, verticals, and market trends.
Collaborate with content, design, and technical teams to improve campaign results.
Ensure compliance with advertising platform policies and guidelines.
Continuously test and implement new optimization techniques to maximize profits.





Preferred candidate profile
Bachelor's degree in Marketing, Business, Advertising, or a related field (preferred).
15 years of experience in Media Buying, Traffic Buying, Affiliate Marketing, or Digital Advertising.
Solid understanding of traffic arbitrage and performance marketing.
Experience with platforms such as Google Ads, Facebook Ads, Taboola, Outbrain, MGID, RevContent, TikTok Ads, or other traffic sources.
Knowledge of tracking tools such as Voluum, RedTrack, Binom, Keitaro, or Google Analytics.
Solid analytical and data-driven decision-making skills.
Experience managing large advertising budgets.
Ability to identify profitable prospects and scale campaigns effectively.
Excellent problem-solving and optimization skills.
Self-motivated, target-oriented, and results-driven.

📌 Arbitrage Traffic Buyer Gujarat
🏢 Fintech Media SY
📍 Gujarat