We are looking for a highly motivated Programmatic Advertising Specialist with hands-on experience in Amazon DSP, DV360, and eCommerce advertising. The ideal candidate will be responsible for planning, executing, optimizing, and reporting on programmatic campaigns across multiple digital platforms to drive performance and business growth.
Key Responsibilities
Manage and optimize programmatic advertising campaigns through Amazon DSP and DV360.
Develop audience targeting strategies, media plans, and campaign setups aligned with business objectives.
Monitor campaign performance, analyze KPIs, and implement optimization strategies to improve ROI.
Work closely with internal stakeholders and clients to understand campaign goals and deliver successful outcomes.
Leverage first-party and third-party audience data for audience segmentation and targeting.
Generate campaign performance reports and provide actionable insights.
Ensure campaigns are delivered within budget and meet performance benchmarks.
Stay updated on industry trends, platform updates, and best practices in programmatic advertising and eCommerce marketing.
Collaborate with cross-functional teams including Analytics, Creative, Media Planning, and
📌 Contractor Analyst Bengaluru
🏢 Omnicom Global Solutions
📍 Bengaluru
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