Role & responsibilities

Job Description Executive / Senior Executive Digital Marketing

Position: Executive / Senior Executive – Digital Marketing

Experience: 4–6 Years

Location: Chennai

Department: Marketing

Role Overview:

We are looking for a highly motivated and result-oriented Digital Marketing qualified who can independently manage digital marketing initiatives, strengthen brand visibility, generate quality leads, optimize digital assets, and drive performance marketing campaigns. The candidate should possess robust analytical skills, campaign management expertise, and a positive understanding of emerging AI-powered marketing tools and automation platforms.

Key Responsibilities:
Develop and execute digital marketing strategies aligned with business objectives.
Plan, manage, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other digital campaigns to maximize lead generation and ROI.
Manage and enhance brand visibility across digital platforms.
Execute and monitor SEO activities, including on-page, off-page, technical SEO, and content optimization.
Create, manage, and optimize social media campaigns across Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
Coordinate with content writers, designers, developers,



and external agencies to ensure timely campaign execution.
Monitor website traffic, campaign performance, keyword rankings, lead quality, and user engagement metrics.
Prepare weekly and monthly performance reports with actionable insights and recommendations.
Stay updated with industry trends, digital marketing innovations, AI advancements, and competitor activities.

Required Skills:
Strong knowledge of Google Ads, Meta Ads, LinkedIn Campaign Manager, and Analytics platforms.
Experience in SEO, SEM, content marketing, and social media management.
Familiarity with AI-powered marketing tools such as ChatGPT, Gemini, Claude, Jasper, Canva AI, marketing automation platforms, etc.
Experience with Google Analytics (GA4), Google Tag Manager, Search Console, and reporting dashboards.
Knowledge of CRM platforms such as HubSpot, Salesforce, Sell.do, Zoho CRM, or similar tools.
Understanding of conversion tracking, remarketing, lead nurturing, and funnel optimization.
Strong communication, coordination, and project management skills.
Ability to analyze data, identify trends, and recommend growth strategies.

Preferred Industry Experience:
Healthcare
• Real Estate
• IT / ITES
• B2B Marketing

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