Job Description Job Responsibilities:

Social Media Marketing Specialist – AI & Finance Domain Position Title: Social Media Marketing Specialist Experience Required: 4–6 Years Department: Marketing & Brand Communications Location: H.O. Gurgaon About the Role We are seeking a agile and result-oriented Social Media Marketing Specialist to drive our digital presence and brand engagement in the AI and Finance domain for our Recent AI Brand. The ideal candidate should have hands-on experience in managing social media campaigns, creating engaging content, building online communities, and driving measurable growth through strategic social media marketing initiatives. The candidate should be capable of understanding complex AI and financial concepts and converting them into impactful, audience-friendly digital content. Key Responsibilities Social Media Strategy & Management Develop and implement comprehensive social media marketing strategies aligned with business objectives. Manage and grow company presence across platforms including LinkedIn, X (Twitter), Instagram, Facebook, YouTube,



and emerging digital channels. Plan and execute monthly content calendars focused on AI, fintech, lending, investments, and financial technology trends. Ensure consistency in brand messaging, tone, and visual identity across all social media platforms. Content Creation & Campaign Execution Create engaging and high-quality content including posts, videos, reels, carousels, infographics, blogs, and thought leadership snippets. Simplify complex AI and financial topics into easy-to-understand and engaging content formats. Coordinate with design, content, product, and business teams for campaign execution. Run campaigns for product launches, webinars, events, partnerships, and brand-building activities. Performance Marketing & Lead Generation Manage paid social media campaigns to drive brand awareness, website traffic, and lead generation. Optimize campaigns based on performance metrics and ROI. W

📌 Social Media Marketing Gurugram
🏢 Faircent
📍 Gurugram