KEY RESPONSIBILITIES:

Platform Footprint Governance:* Managing, scaling, and safeguarding the network's comprehensive social media footprint across major platforms (Meta/Facebook, Instagram, X/Twitter, YouTube, and emerging channels).

News-First Content Architecture:* Creating, curating, and publishing highly engaging, high-retention text, graphic, and video assets optimized for a quick-breaking, news-first digital audience.

Audience Growth & Traffic Acceleration:* Developing and deploying data-backed content distribution blueprints to aggressively expand organic audience reach, increase engagement metrics, and drive referral traffic back to core web properties.

Meta Monetization Optimization:* Strategizing, executing, and continuously optimizing platform-native monetization tools—including Meta In-Stream Ads, Reels Play bonuses, and branded content modules—to scale digital revenue lines.

Analytical Diagnostics & Trend Spotting:* Keeping a real-time pulse on shifting social algorithms, trending cultural hooks,



and breaking national search topics; translating social analytics tools into actionable daily publishing tactics.

Newsroom Synergy Coordination:* Partnering dynamically with internal core editorial desks, real-time reporting units, and multimedia creative teams to guarantee timely, accurate, and high-impact content execution.

Requirements

Experience Base: 5–7 years of progressive, verified qualified success operating as a Social Media Specialist, Platform Lead, or Digital Growth Manager explicitly within a Mainstream Digital Newsroom, Broadcast Media House, or Scale Digital Publishing Network*.

Monetization Fluency:* Direct, hands-on experience navigating the backend rules of Meta Creator Studio/Meta Business Suite, copyright compliance, and digital revenue structures.

Core Competencies:* Stellar news judgment, high agility to handle real-time breaking events, robust shorthand copy capabilities, and a deep working famil

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