Job description

Sales Head (FMCG)

Reporting To: CEO
Experience Required: 15+ years in FMCG sales, with a proven track record in
food product categories.

Job Summary

The Sales Head will be responsible for
strategizing, planning, and executing sales initiatives to achieve business
growth and profitability for the organisation. This role requires a dynamic
leader who can drive sales, build a high-performing team, and establish the
company’s products as market leaders.

Key Responsibilities

Develop
and implement the monthly, quarterly & annual sales strategy aligned
with business objectives.
Define and
achieve sales targets, revenue goals, and market share growth.
Build, mentor,
and manage a high-performing sales team.
Set transparent
goals, conduct regular performance reviews, and drive motivation within
the team.
Conduct
market research to understand consumer behaviour, competition, and
trends.
Identify
new market opportunities and design strategies to capitalize on them.
Oversee
channel sales (distributors, wholesalers, and retailers) and contemporary
trade.
Optimize




channel partnerships and negotiate favourable terms.
Prepare
and manage sales budgets and forecasts.
Monitor
expenses and ensure alignment with the approved budget.
Build and
maintain robust relationships with key stakeholders, including
distributors, retailers, and strategic partners.
Collaborate
with the marketing team to design and implement sales campaigns and
promotional activities.
Ensure
proper visibility and placement of products in the market.
Track
sales metrics and generate regular reports for senior management.
Use
data-driven insights to refine sales strategies and improve performance.

Key Skills and Competencies

Strong leadership and
team management skills.
Excellent
communication, negotiation, and relationship-building abilities.
Strategic thinking
and analytical skills.
Proven track record
of achieving sales targets in the FMCG (food) sector.
Knowledge of market
trends, consumer behaviour, and

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