31 Jul
|
MM Staffing & Career Consultants
|
Gurugram
31 Jul
MM Staffing & Career Consultants
Gurugram
Job Description:
Qualifications & Skills:
MBA in Marketing / Business Development or equivalent.
8+ years of experience in marketing in FRP, SMC, or Composite related products.
Excellent understanding of B2B marketing, government procurement systems, and
project-based selling.
Solid communication, analytical, and presentation skills.
Proficiency in MS Office, CRM tools, and digital marketing platforms.
Experience with FRP, SMC, or construction-related products is preferred.
Key Responsibilities:
Strategic Planning & Execution
o Develop and implement integrated marketing strategies to promote FRP
Pultrusion and SMC product lines.
o Identify market prospects in government tenders, EPC contractors, builders,
architects, and distributors.
Branding & Communication
o Oversee the creation of marketing collaterals, brochures, datasheets, case
studies, videos, and product presentations.
o Strengthen brand visibility through trade shows, exhibitions, digital marketing,
and PR initiatives.
Market Research & Insights
o Analyze industry trends, competitor strategies, and customer behavior to provide
actionable insights to sales and leadership teams.
o Monitor pricing trends, and suggest product positioning accordingly.
Channel & Tender Marketing
o Build relationships with contractors, consultants, and PSU/CPWD/PWD
tendering authorities for product approvals.
o Support tender participation by coordinating documentation and marketing
inputs.
Digital & Social Media Marketing
o Lead B2B digital marketing efforts via LinkedIn, Google Ads, SEO/SEM, and
company website.
o Supervise content strategy, campaign execution, and lead generation programs.
Team Leadership & Coordination
o Mentor and guide junior marketing executives and interns. o Work closely with Sales, Design, and Production teams to align marketing goals
with business objectives
📌 Head Of Sales & Marketing Gurugram
🏢 MM Staffing & Career Consultants
📍 Gurugram