Develop and execute performance marketing campaigns across various digital channels such as Push Notifications, email marketing, SMS and other relevant platforms.
Collaborate with cross-functional teams to align campaigns with overall marketing strategies and business objectives.
Monitor and analyze campaign performance metrics, leveraging data insights to optimize campaigns for maximum ROI.
Conduct A/B testing and implement data-driven strategies to improve campaign effectiveness and conversion rates.
Implement personalized and targeted messaging to specific customer segments to enhance campaign relevance and effectiveness.
Work closely with the creative team to develop compelling ad creatives and messaging that resonate with the target audience.
Implement creative and effective strategies based on industry best practices.
Preferred Skills:
Degree in Marketing, Business, or a related field.
Proven experience in digital marketing, with a focus on performance marketing.
Familiarity with digital marketing tools and platforms .
Solid analytical skills and proficiency in data analysis tools.
Experience with marketing automation platforms.
Familiarity with analytics tools such as Google Analytics, Meta Ads manager