Responsibilities
Achievement of sales targets for the assigned Key Accounts (Monthly, Quarterly and Annually) both in Primary & Secondary, with tight control on commercial policy discipline.
Drive the Sales Plan based on:a) Deep understanding of each Key Account, in terms of their systems and processes, Key decision makers and influencers, antibiotic consumption patterns. b) Analysis of market trends & competitor activitiesc) Analysis of our own sales (SKU wise), volumes and net prices / discounts
Building direct and personal relationships with key decision makers in key customers eg KOLs, HODs, CIP (Commercially Key Person) etc under the guidance of KAM.
Promoting products in specialized therapeutic area under the guidance of KAM.
Liaise with and persuade targeted doctors to prescribe our products utilizing effective selling skills.
Promote products ethically and within compliance based on company's sales process and approved marketing strategy
Skills and Competencies
Results Orientation and Action Orientation
Planning and Analytical ability
Persuasive Influencing skills, High Relationship Skills and engage internal stakeholders effectively
Technical Skills
Solid understanding of pharmaceutical use in hospitals, especially Antimicrobials / Critical Care
Proven expertise in Hospital sales with valuable understanding of their purchase decision making process
Proficient with MS office and other online reporting tools
Experience
Minimum of 1 to 6 years of experience in sales management, product management / key account management with a proven record of accomplishment of achieving sales targets.