We have exciting opportunities for the role of Senior Copy Writer Location : Mumbai - Andheri

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Education (Full Time / part Time)

Job Title: Senior Copywriter – Product, CRM & UX Content

Experience: 8–10 years

We are looking for a seasoned Senior Copywriter with solid expertise across product UX writing, CRM communications, and performance marketing content. This role requires a strategic and detail-oriented writer who can craft compelling, user-centric content across digital touchpoints, while ensuring adherence to brand, legal, and underwriting guidelines.

Product & UX Writing

Develop explicit, intuitive, and user-friendly UI/UX copy across digital journeys including apps and web platforms

Enhance user experience through effective microcopy, onboarding flows, tooltips, and transactional messaging

CRM & Customer Engagement

Own and drive end-to-end content creation for CRM channels including email, WhatsApp, and RCS

Performance Marketing & Paid Content





Create high-performing ad copies and campaign messaging across digital platforms

SEO & Performance Writing: Write content optimized for search and digital performance - ensuring discoverability without compromising creativity.

Develop content for web banners, paid creatives, and platform-specific formats

Partner with performance marketing teams to deliver conversion-focused communication

Quality, Compliance & Brand Governance

Ensure all content aligns with legal, underwriting, and regulatory requirements

Maintain consistency with brand voice and messaging standards across all outputs

Deliver high-quality work within defined timelines and stakeholder expectations

Strategy & Content Excellence

Contribute to the development of content frameworks, messaging systems, and design-led initiatives

Continuously refine content quality using data, insights, and experimentation

Drive innovation in how content is structured, delivered, and experien

📌 Senior Content Creative Mumbai
🏢 ICICI Lombard
📍 Mumbai