KEY RESPONSIBILITIES:*

Macro Portfolio Architecture:* Defining and executing the overarching corporate brand strategy and product architecture, driving premiumization roadmaps across existing and upcoming spirit lines.

End-to-End NPD Leadership:* Orchestring the full lifecycle of Recent Product Development (NPD)—from initial consumer insight mining and flavor formulation to packaging innovation and full-scale commercial market launch.

Integrated Marketing Governance:* Balancing long-term corporate brand equity building with high-impact, real-time on-ground execution across Above-the-Line (ATL), Behind-the-Line (BTL), experiential activations, and trade marketing channels.

Digital Ecosystem Command:* Spearheading next-generation digital growth strategies spanning social entertainment frameworks, targeted performance marketing, data-driven influencer scaling, and niche direct-to-consumer (D2C) ecosystems.

Agency & Team Leadership:* Building, mentoring, and inspiring a high-performing internal marketing cell while structurally managing an elite ecosystem of creative,



digital, media-buying, and PR agencies.

Regulated Market Navigation:* Crafting highly creative, compliant marketing solutions that successfully navigate the complex regulatory and distribution-led frameworks of the Indian Alco-Bev sector.

Requirements

Experience Base: 15+ years of progressive qualified success operating as a Head of Marketing, VP Marketing, or Brand Lead within the FMCG, Alco-Bev, Premium Lifestyle, or highly regulated consumer goods categories*.

Proven Track Record:* A verifiable history of successfully scaling consumer brands—specifically premium or semi-premium portfolios—within highly competitive, distribution-heavy marketplace structures.

Functional Depth:* Expert-level mastery across contemporary packaging design innovation, trade activation networks, digital metrics, and multi-tier market demographic positioning.

Educational Background:* Master o

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