Job title: Voice & Content Lead

Location: Bengaluru, Karnataka (In office)

Employment type: Full time

Description:

MANNLICH is a men's grooming brand for guys who actually give a damn about themselves. Sharp products, sharper point of view. We're small, we move quick, and nothing sits in a deck for three weeks.

We're looking for a Voice & Content Lead — the brain and the voice behind everything we post.

One thing up front: this role is for agency people. If you've spent the last few years juggling brands, turning briefs around in 48 hours, and writing in six different voices before lunch — this is the part where you get to do all of that for one brand. Yours. If you don't have agency experience, this one isn't for you.

What you'll actually do
Own the content calendar across Instagram, YouTube, and everywhere else we show up
Write the hooks, the scripts, the captions — the stuff people stop for
Catch trends before they're trends, and know which ones we should ignore
Turn product truths into stories, not spec sheets
Work hand-in-hand with the videographer, design,



and performance folks so valuable ideas actually ship
Track what worked, kill what didn't, and be honest about the difference

Requirements
2–5 years at a creative, social, or content agency. Non-negotiable. You've run multiple brands at once and lived to tell the tale
A portfolio that proves you can write, not just brief someone else to
Agency speed and agency polish, minus the layers of approval
Real fluency with how Instagram and YouTube work right now, not in 2022
Opinions. Taste. The ability to defend both

Nice to have
You've handled a D2C, grooming, beauty, or lifestyle account
Basic edit skills (CapCut, Premiere) so you can mock up an idea yourself

Our hiring process — refreshingly human
You apply here on LinkedIn
If shortlisted, we send you an assignment. Not free work — if we use it, you get paid.
You send it back, we hop on a call
We both decide if it's a fit. Two-way, always.
We build something excellent together, or we part ways with zero grudges

📌 Voice & Content Lead Bengaluru
🏢 Mannlich
📍 Bengaluru