Job Description
As the Fashion PR Lead, you contribute to added customer value, a robust brand and increased fashion perception by being responsible of Fashion PR & Showroom development. You work towards aligned and cross-functional goals, driving omni sales performance and customer-centricity in all parts of your work by building and maintaining relationships with key media, influencers, celebrities and opinion leaders together with the PR & Communications Manager and Showroom team. You set tactics by planning, executing and following up on globally and locally planned PR & communications activities in accordance with H&M; values, standards, policies and procedures.
Key responsibilities
You are responsible for setting the sales market Fashion PR strategy and tactics, aligning beliefs together with the PR & Communications Manager. Drive execution of activity plans and create results by ensuring sales market objectives in order to strengthen the H&M; brand and fashion perception, both short- and long-term.
Develop and build a network of H&M; Ambassadors on a sales market level through maintaining and building a robust local relationship with media, influencers, celebrities & opinion leaders to proactively get earned product placements and present latest collection and news connected to the planned influencer activations together with the Fashion PR & Showroom team. You are responsible for fashion press releases and content, driving SEO PR campaigns and reclaim link strategy. Ensure close collaboration with the Fashion PR & Showroom team to maximize
Qualifications
Qualifications
To be successful in the role as the Fashion PR Lead, you should have a solid brand focus and are insight and data driven, with proven ability to drive results and work towards goals. You build and maintain relationships with key media, influencers, celebrities and opinion leaders together with the PR & Communications Manager and Showroom team. You set tactics by planning, ex
📌 Fashion Pr Lead Bengaluru
🏢 H&M Group
📍 Bengaluru
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