UWorld is a worldwide leader in online test prep for college entrance, undergraduate, graduate, and qualified licensing exams throughout the United States. Since 2003, over 2 million students have trusted us to help them prepare for high-stakes examinations.
We are looking for a Digital Product Marketing Manager with a robust analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the advantages of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.
Qualifications:
Experience Required
10+ years of senior product marketing experience, spanning both B2B and B2C channels
Proven track record of designing and executing 360-degree omnichannel GTM strategies across the full candidate lifecycle
Expertise in the end-to-end market penetration process:



from segment sizing and messaging development to launch and measurement
Hands-on experience building B2B marketing intelligence programs, including ICP development and sales enablement
Deep familiarity with exam-driven or ed-tech markets, including registration cycles, seasonality, and candidate journey patterns
Demonstrated success leading complex product launches and providing strategic pricing input based on market research
Experience defining KPIs and delivering performance reporting to senior leadership while enforcing brand standards
Technical proficiency with marketing automation (HubSpot/Pardot), analytics (GA4/GSC), and SEO/SEM tools (SEMrush/Ahrefs)

Job Duties and Responsibilities (including but not limited to):
GTM Strategy and Positioning (40%)
Core focus. This is where the majority of your time and ownership lives.
Own the annual GTM strategy for assigned verticals, covering B2C candidate acquisitio

📌 Digital Product Marketing Manager Hyderabad
🏢 UWorld
📍 Hyderabad