Job Description:

Role Summary

The Digital Marketing Executive – Performance Marketing will be responsible for planning, executing, and optimizing paid digital campaigns to drive traffic, lead generation, and online sales for Helvetica. The role requires hands-on experience in Meta Ads, Google Ads, campaign optimization, audience targeting, and performance analysis to maximize ROI across digital platforms.

KRA: Task / Activities
Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram), Google Ads, and other digital platforms.
Monitor campaign performance and optimize budgets to achieve ROAS and CPA targets.
Conduct keyword research, audience segmentation, and competitor analysis.
Manage retargeting and remarketing campaigns.
Coordinate with the creative team for ad creatives, banners, and landing pages.
Track campaign performance using Google Analytics, Meta Business Suite, and oogle Tag Manager.
Generate weekly and monthly performance reports with actionable insights.
Optimize conversion rates through A/B testing of creatives, audiences,



and landing stages.
Stay updated on digital marketing trends, platform updates, and best practices.
Collaborate with the e-commerce team to drive online revenue growth.

KPI: Performance Metrics
Return on Ad Spend (ROAS).
Cost Per Acquisition (CPA).
Conversion Rate.
Click-Through Rate (CTR).
Lead/Sales Generation.
Campaign ROI.
Website Traffic Growth.
Timely reporting and campaign optimization.

Desired Profile / Criteria / Skills :

Required Skills
Google Ads Campaign Management
Meta Ads (Facebook & Instagram)
Google Analytics (GA4)
Google Tag Manager
Performance Marketing Strategy
Campaign Optimization
Audience Targeting & Retargeting
MS Excel & Reporting

Preferred skills
Experience with Shopify or E-commerce Platforms
SEO & SEM Fundamentals
Google Merchant Center
Email Marketing Tools
Canva or Basic Creative Understanding
Conversion Rate Optimization (CRO)

📌 Digital Marketing Executive Chennai
🏢 Vedita Ventures
📍 Chennai