Location: Delhi Employment Type: Full time Experience: 5–8 Years (B2B Lead Gen & High-Ticket Sales Focus)
About Symbroj Group
Symbroj is a diversified conglomerate driving innovation across three distinct sectors. We operate at the intersection of creative media services and critical green energy infrastructure:
Symbroj Media: A premier service provider in PR, Publication, and Exhibition/Conference promotion.
Symbroj Solar: A leading EPC player specializing in Commercial & Residential Solar Rooftop solutions.
Symbroj Cleantech: A pioneer in Green Energy, focusing on Hydrogen Plant EPC solutions.
The Role
We are seeking a data-obsessed Performance Marketing Manager to own the paid media strategy for our diverse portfolio. You will not just be "running ads"; you will be engineering lead pipelines for intangible services (PR) and high-value technical projects (Solar/Hydrogen).
You will manage substantial budgets across Google, LinkedIn, and Meta ,
ensuring that every rupee spent contributes to a measurable pipeline of Sales Qualified Leads (SQLs).
Key Responsibilities
Google Ads (Search & Display)
For Solar EPC: Architect high-intent Search campaigns targeting keywords like "Industrial Solar Installation," "CAPEX Solar Model," and "Rooftop Solar Subsidy."
For Media Services: Capture demand from corporate event managers seeking "PR Agencies" and "Exhibition Management Services."
Technical: Manage negative keyword lists aggressively to reduce waste and utilize geo-fencing for localized solar campaigns.
LinkedIn Ads (ABM & B2B Precision)
For Hydrogen (Cleantech): Execute Account-Based Marketing (ABM) campaigns targeting specific decision-makers (CXOs, Plant Heads) in Heavy Industries (Steel, Cement, Chemical).
Strategy: Utilize Lead Gen Forms to reduce friction and Sponsored InMail to bypass gatekeepers.
Facebook/Meta Ads (Retargeting & B2C)
For Solar: Deploy visual lead-gen a
📌 Performance Marketing Manager New Delhi
🏢 Symbroj Media Private
📍 New Delhi
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