Job Description

Position Summary
The Mass Market Sales Leader is responsible for driving revenue growth, market penetration, and customer engagement within the mass-market segment reporting to directly India Sales Leader. This role leads the development and execution of regional mass-market strategies, manages distributor/channel relationships, drives prospect creation and design-win growth, and ensures alignment between Sales, FAE, Marketing, and Product Groups (PG).
Key Responsibilities
Business & Revenue Leadership
Own mass market sales performance, revenue growth, and demand creation within the assigned region.
Develop and execute annual mass-market business plans and growth strategies.
Drive Design Registration, Design-In, and Design-Win initiatives to accelerate long-term revenue growth.
Maintain accurate forecasts, pipeline visibility, and prospect management.
Distributor & Channel Management for MM demand creation
Initiate local regional demand creation by driving distributors’ sales and FAE for MM development




Define target MM customers in each area such as North, South and West area with segment strategy aligned with AA segment leaders.
Leverage IDH and VAR partners for solution based winning as well as leveraging Renesas UX solution team.
Develop disrtibutor sales motivations and performance review strategy under collaboration with CAM.
Team Leadership & Development
Lead and coach MM sales staffs for them to drive distribution sales and FAE properly and effectively.
Establish sales goals, KPIs, and accountability mechanisms.
Foster a culture of collaboration, customer focus, and execution excellence.
Develop talent and succession plans for the mass-market organization.
Collaboration with internal stakeholders such as AA Segment leaders, FAE leaders, UX team and PG marketing/BD teams for bandwidth and support, etc.
Customer & Chance Management
Build executive-level relationships with key mass-market cus

📌 Director, Sales Bengaluru
🏢 renesas electronics
📍 Bengaluru