Job Description:

Job Title:

Area Sales Manager – Retail Sales (Construction Chemicals)

Location:

Pune

Reporting To:

DGM – Sales

Role Purpose:

To drive primary and secondary sales growth in the assigned territory by developing a strong retail & distributor network, ensuring product availability, enhancing brand visibility, and managing the frontline sales team for construction chemicals products.

Key Responsibilities:

Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets for retail sales.
- Drive primary sales through distributors and secondary sales through retailers.
- Identify and onboard recent distributors, dealers, and key retail counters.
- Expand market reach in existing and untapped areas.

Channel Management

- Manage and strengthen relationships with distributors, dealers, and retailers.
- Ensure timely collections, credit control, and adherence to company policies.
- Monitor distributor stock levels and ensure healthy inventory rotation.

Team Management

- Lead, guide, and motivate Sales Officers / Territory Sales Executives.
- Set targets, review performance, conduct market visits, and provide coaching.
- Ensure disciplined execution of beat plans and daily reporting.

Market Development & Brand Visibility

- Execute in-shop branding, schemes, and promotions.
- Conduct product demonstrations, mason meets, contractor meets, and retailer meets.




- Coordinate with technical teams for demos and trials when required.

Market Intelligence & Reporting

- Track competitor activities, pricing, schemes, and market trends.
- Prepare sales forecasts, MIS reports, and market feedback for management.
- Analyze territory performance and recommend corrective actions.

Coordination & Compliance

- Coordinate with supply chain, finance, and marketing teams for smooth operations.
- Ensure adherence to company processes, ethics, and compliance standards.

Key Products Handled:

- Tile Adhesives & Grouts
- Waterproofing Systems
- Repair Mortars & Admixtures
- Epoxy & Specialty Construction Chemicals

Desired Candidate Profile:

Education:

- Graduate in any discipline (MBA/PGDM – Marketing preferred)

Experience:

- 5–10 years of experience in Retail Sales of Construction Chemicals / Building Materials / Paints
- Proven experience in distributor & dealer management

Skills & Competencies:

- Strong negotiation and relationship-building skills
- Team leadership and people management
- Market expansion and execution focus
- Good communication and presentation skills
- Willingness to travel extensively within the territory

Key Performance Indicators (KPIs):

- Sales target achievement
- Distributor & retailer network expansion
- Secondary sales growth
- Team productivity
- Collection efficiency
- Market visibility & brand presence

📌 Area Sales Manager- Retail (Pune)
🏢 Aswani Industries
📍 Pune