Job Purpose
The role is responsible for developing and leading a team that uses customer data to gain insights and make data-driven decisions. This includes creating a comprehensive customer data strategy, analyzing customer data to identify patterns and trends, and using machine learning algorithms and predictive analytics to increase cross-sell and revenue. The Individual will also develop personalized experiences for customers, identify prospects, and develop risk models to minimize risk. Finally, this role will collaborate with cross-functional teams and develop KPIs and performance metrics to measure the effectiveness of customer analytics initiatives.
Job Context & Major Challenges
Job Context/Job Challenges:Organizational Context

ABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribution of Aditya Birla Capital products and providing services to customers, including web-based services, e-commerce, and payments facilities and allied activities.





ABC Digital is developing an omni-channel based D2C platform (website and app) to acquire recent customers and serve them seamlessly. In addition, ABC Digital has started a virtual engagement management through inbound and outbound calling. Also, ABC Digital is engaged in cross-selling different ABC products to walk-in branch customers.

ABC Digital is collaborating with all ABCL subsidiaries to deliver a truly personalised and seamless omni-channel experience for both new and existing customers by building capacity and enhancing productivity through investments in talent, technology, marketing, and data and analytics.

Key Challenges
The biggest challenge is to compete in the new paradigm fintech where new competitors are making large investments from a long-term view, but ABC is making investments basis an annual break-even model. Moreover, our tech approach is traditional which creates a challenge in imagining and delivering cutting-edge and agile tech so

📌 Head Insurance Analytics Thane (India)
🏢 Financial services
📍 India