Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
Media: Associate Director / Director
You will be a key member of the Media Planning & Buying team in the region. Your primary responsibility is to provide expert guidance and subject matter expertise to the team. You will ensure a sound media strategy, optimal budget utilization based on campaign objectives and available inventory, and drive ongoing cross-channel optimizations. Additionally, you will play an integral role in the new business team, leading pitch presentations.
This role requires a robust working knowledge of the Indian media landscape and available media research. You will manage a budget of 60-80Cr and lead a team of 2-3 individuals.
Key Responsibilities
Act as a subject matter expert in specific areas of media strategy and planning, leading related initiatives and integrating them throughout the agency.
Oversee all deliverables produced by your team, either directly or through delegation.
Own the development of quality standards for planning deliverables, such as media recommendation templates and post-campaign analyses.
Collaborate with other team leads, particularly Analytics and Strategy, to develop best practices.
Lead 1-2 non-client specific projects per quarter to enhance capabilities, improve work quality, or increase efficiency/optimization.
Manage the team member responsible for the quality of media planning milestone meetings, strategic p
📌 Digital Media Planner (Bengaluru)
🏢 INTERACTIVE AVENUES
📍 Bengaluru
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