Key Responsibilities

- Generate high-quality B2B leads through organic digital marketing channels.

- Plan and execute SEO strategies to improve website rankings and organic traffic.

- Manage and optimize SMO activities across LinkedIn, Instagram, Facebook, X, and other relevant platforms.

- Create and execute content marketing campaigns to enhance brand visibility and engagement.

- Conduct keyword research, competitor analysis, and website audits.

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Monitor website performance using tools such as Google Analytics, Google Search Console, and SEO platforms.

- Support SEM campaigns and optimize paid marketing efforts when required.

- Create engaging blogs, social media content, case studies, and marketing collateral.

- Build backlinks and implement white-hat SEO practices.

- Track campaign performance and prepare regular reports with actionable insights.





- Collaborate with sales and business development teams to align lead generation efforts with business goals.

- Stay updated with the latest digital marketing, AI, and technology trends.

Required Skills

- Strong understanding of SEO (On-Page, Off-Page, Technical SEO).

- Knowledge of SMO, content marketing, and organic growth strategies.

- Understanding of SEM and Google Ads fundamentals.

- Experience with Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools.

- Knowledge of lead generation funnels and conversion optimization.

- Robust content writing and communication skills.

- Ability to analyze data and make data-driven marketing decisions.

- Familiarity with IT Services, Software Development, AI, and Machine Learning industries is preferred.

📌 Digital Marketing Executive (Gujarat)
🏢 optim hire
📍 Gujarat