Position: Assistant Manager Consumer & Market Insights (CMI)

Department: Consumer & Market Insights (CMI)

Location: Kolkata HO

Employment Type: Full time

Key Responsibilities

Market & Consumer Data Analytics

- Manage and analyse Nielsen Retail Audit, Kantar Household Panel and internal business databases.
- Generate regular and ad-hoc analyses to support Marketing leadership.
- Interpret market trends, share movement, pricing, pack architecture, distribution and consumer behaviour
- Support strategic projects through data mining and analytics

MIS & Business Reporting

- Develop, maintain and automate periodic MIS reports and business dashboards.
- Ensure timely and accurate dissemination of market intelligence across functions.
- Standardize reporting templates and improve reporting efficiency.

Dashboard Development

- Develop interactive Power BI dashboards for Nielsen, Household Panel and business KPIs.
- Continuously enhance dashboards based on evolving business requirements.
- Ensure data integrity and seamless report automation.

Data Management

- Manage large datasets from multiple sources.
- Perform data validation, cleansing and quality checks.
- Maintain structured databases for easy retrieval and analysis.

Business Analytics Support

- Support category reviews, brand performance analysis and management presentations.
- Work closely with Brand, Sales, Finance and Commercial teams to address analytical requirements.
- Provide analytical support for strategic initiatives including innovation, pricing, promotions and market expansion.

Process Improvement

- Identify opportunities to automate recurring analytical tasks.
- Improve reporting turnaround time through Excel,



Power BI and automation tools.
- Recommend best practices for data management and reporting.

Experience

- 6-7 years of experience in FMCG Consumer Insights, Business Analytics or MIS.

Educational Qualification - Graduate/Post Graduate in:

- Statistics
- Economics
- Mathematics
- Engineering
- Management
- Commerce

Technical Skills (Mandatory)

- Advanced Microsoft Excel
- Pivot Tables
- Power Query
- Power Pivot
- XLOOKUP / INDEX-MATCH
- Advanced Formulae
- Data Modelling
- Charts & Dashboards

- Power BI

- Dashboard creation
- Data modelling
- DAX (basic to intermediate)

- NielsenIQ Retail Audit Interface
- Strong proficiency in handling large datasets

Preferred Skills

- Kantar Household Panel interface
- Basic SQL
- Nielsen Connect / Discover
- Data visualization
- Understanding of FMCG KPIs
- Experience in automation of reporting processes

Functional Knowledge

The candidate to have understanding of:

- Nielsen Analytics
- Household Panel Analytics
- Consumer Behaviour
- Sales Analytics

Exposure to market research methodologies will be an added advantage.

Key Competencies

- Strong analytical ability
- Data interpretation skills
- High attention to detail
- Problem-solving mindset
- Ability to work with large datasets
- Cross-functional collaboration
- Good communication and presentation skills
- Ability to work under tight timelines

Key Deliverables

- Accurate and timely MIS reports
- Automated reporting systems
- Interactive Power BI dashboards
- Business-ready market and consumer analyses
- Support to strategic business projects
- Reliable market intelligence for decision-making

📌 Assistant Manager- Consumer and Market Insights (CMI) (West Bengal)
🏢 BISK FARM
📍 West Bengal