- Plan & manage paid campaigns on Google Ads (Search, Display, YouTube) & Meta (Facebook, Instagram)
- Drive high-quality leads aligned with project targets
- Optimize campaigns to improve CPL, conversion rates & ROI
- Perform A/B testing (creatives, copies, landing pages, audiences)
- Manage audience targeting (custom, lookalike, retargeting)
- Develop full-funnel strategies (awareness to conversion)
- Collaborate with sales team to improve lead quality & conversions
- Track performance and share regular insights & reports
Key Skills:
- Hands-on experience in Google Ads & Meta Ads Manager
- Solid knowledge of CPL, CTR, CAC, ROI
- Data-driven mindset with analytical skills
- Experience in lead generation (real estate preferred)
- High ownership & result-oriented approach
📌 Digital Marketing Manager (Performance Marketing) (West Bengal)
🏢 Merlin Group
📍 West Bengal
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