Growth Strategy & Business Expansion

- ? Develop and execute ESTRIP''s overall B2C growth strategy.
- ? Drive customer acquisition, retention, and lifetime value across channels.
- ? Build scalable growth frameworks to support rapid expansion.
- ? Identify new growth opportunities, categories, customer segments, and partnerships.

Brand Building & Consumer Marketing

- ? Establish ESTRIP as a leading sustainable household cleaning brand in India.
- ?Develop integrated brand and communication strategies.
- ? Lead digital marketing, influencer partnerships, social media, content, and performance marketing initiatives.
- ? Drive consumer awareness, engagement, and advocacy.

E-Commerce & D2C Growth

- ? Own and scale sales across D2C and marketplace platforms.
- ? Optimize customer journeys, website conversion rates, and digital merchandising.
- ? Develop data-driven customer acquisition and retention strategies.
- ? Monitor and improve key e-commerce KPIs including traffic, conversion, repeat purchase, and customer lifetime value.

Quick Commerce Leadership

- ? Build and scale business across quick-commerce platforms.
- ? Manage strategic relationships with channel partners.
- ? Drive visibility, promotions, assortment planning,



and growth initiatives.
- ? Ensure robust execution and category leadership across platforms.
- Website & Digital Ecosystem Management
- ? Lead end-to-end website strategy, performance, and optimization.
- ? Enhance user experience and conversion through continuous testing and improvement.
- ? Utilize analytics and consumer insights to improve digital performance.

Customer Insights & Analytics

- ? Build a data-driven growth culture.
- ? Leverage customer behaviour, market trends, and analytics to drive decision-making.
- ? Develop consumer segmentation and personalization strategies.

Leadership & Team Building

- ? Build and lead high-performing teams across growth, digital marketing, e-commerce, and brand functions.
- ? Establish clear performance metrics and accountability frameworks.
- ? Foster a culture of innovation, ownership, and execution excellence.
- 10-13 years of experience in B2C consumer brands.
- Proven track record of scaling D2C, e-commerce, or digitally-led consumer businesses.
- Strong experience in brand building, digital marketing, and growth strategy.
- Hands-on expertise in marketp

📌 Chief Growth OfficerC (Maharashtra)
🏢 Midas Fintech Solutions
📍 Maharashtra