Competencies Required (Knowledge, Skills, Abilities & Attitude )

1. Excellent verbal and written communication skills
2. Robust media and journalist relationships
3. Press release and content writing
PR agency management
4. Crisis communication and reputation management
5. Event and media coordination
Stakeholder management
6. Negotiation and networking skills
Attention to detail
7. Creative thinking and proactive approach
8. Ability to work under deadlines

Job Duties

1. Develop and execute PR strategies for all company brands.
2. Manage the PR agency and monitor deliverables.
3. Build and maintain relationships with journalists, editors and influencers.
4. Draft press releases, media notes, speeches and corporate communications.
5. Secure earned media coverage across print, digital, television and trade publications.
6.



Coordinate press conferences, product launches and media events.
7. Monitor media coverage and prepare monthly PR reports.
8. Handle crisis communication and reputation management.
9. Coordinate with marketing, brand and leadership teams for communication initiatives.
10. Manage PR budgets and evaluate campaign effectiveness.

Sepifications Required:

1.Existing network with national and regional media houses.
2. Experience in FMCG/Alcobev/Lifestyle/Luxury sector preferred.
3. Willingness to travel for launches, media events and exhibitions.
4. Excellent presentation and interpersonal skills.

📌 Public Relation Lead (Maharashtra)
🏢 Monika Alcobev
📍 Maharashtra