Job Description Digital Marketing Executive

Position: Digital Marketing Executive

Business: Sapat Global Health Pvt Ltd (www.sapatglobal.com)

Location: Lower Parel, Mumbai

Experience: 2–4 Years

About

Sapat Global Health, is a well-established Indian business group founded in 1897, with over 125 years of legacy in the FMCG and consumer healthcare industry. The company has diversified businesses in tea, consumer health, skincare, retail, etc. It is especially known for its tea brands and OTC healthcare products.

The organization is headquartered in Mumbai (Lower Parel) and has built a strong presence across India. The company focuses on traditional products combined with modern marketing and digital growth initiatives.

We are looking for an enthusiastic Digital Marketing Executive who understands not just digital marketing, but also the business objectives behind every campaign.

Role Summary

We are looking for a proactive and business-oriented Digital Marketing Executive who can coordinate with internal teams, external agencies, designers, content creators, and marketplace partners to ensure seamless execution of marketing initiatives.

The ideal candidate should possess robust project coordination skills, understand consumer behavior, monitor campaign performance, and contribute towards achieving business and sales objectives through digital channels. Candidates with experience in Digital Marketing agency will be preferred.

Key Responsibilities

Digital Marketing

- Execute digital marketing campaigns across Meta, Google, YouTube and other digital platforms.
- Coordinate with performance marketing agencies to improve ROI, lead generation and sales.
- Monitor campaign performance and recommend optimization strategies.
- Track KPIs including Reach, CTR, CPC, CPA, ROAS, Engagement and Conversion Rates.

Brand & Campaign Coordination





- Coordinate with creative agencies for artwork, videos, reels and marketing creatives.
- Ensure timely execution of product launches, seasonal campaigns and promotional activities.
- Maintain campaign calendars and coordinate timelines across departments.
- Work closely with Sales, Product, E-commerce and Design teams.

Social Media Management

- Coordinate content planning and publishing across all social media platforms.
- Ensure brand consistency in communication.
- Monitor customer engagement and escalate customer queries where required.
- Track social media analytics and prepare monthly reports.

Website & E-commerce

- Coordinate website updates with developers.
- Ensure product pages, landing pages and promotional banners are updated.
- Coordinate listings across marketplaces and monitor digital shelf visibility.
- Support SEO initiatives and website performance improvements.

Business & Marketing Support

- Understand monthly business targets and align marketing activities accordingly.
- Coordinate promotional campaigns with distributors, retailers and channel partners wherever required.
- Analyse competitor activities, consumer trends and market developments.
- Prepare presentations and business reports for management.

Vendor & Agency Management

- Coordinate with advertising agencies, photographers, influencers and media partners.
- Follow up on deliverables and ensure timely completion.
- Monitor budgets and maintain campaign documentation.

Reporting & Analytics





- Generate weekly and monthly marketing performance reports.
- Present actionable insights using Google Analytics, Meta Business Suite and other reporting tools.
- Maintain campaign trackers and marketing dashboards.

Required Skills

- Strong coordination and project management skills
- Business-oriented mindset with understanding of marketing ROI
- Excellent communication and interpersonal skills
- Good analytical and problem-solving abilities
- Ability to manage multiple projects simultaneously
- Strong follow-up and execution capabilities
- Attention to detail and time management

Technical Skills and Exposure

- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)
- Google Search Console
- Canva
- Microsoft Excel
- PowerPoint
- WordPress (Basic Understanding)
- Basic SEO Knowledge

Preferred Qualifications

- Certification in Digital Marketing will be an added advantage.
- Exposure to mass media management
- Experience in handling FMCG, Consumer Products, Retail or Healthcare industries preferred.

Key Competencies

- Business Acumen
- Campaign Execution
- Stakeholder Coordination
- Vendor Management
- Analytical Thinking
- Consumer Understanding
- Ownership & Accountability
- Communication Skills
- Time Management
- Team Collaboration

KPIs

- Campaign execution within timelines
- Growth in digital engagement
- Website traffic and lead generation
- Social media growth and engagement
- Marketing ROI
- E-commerce sales support
- On-time delivery of campaigns
- Quality of reporting and business insights
- Cross-functional coordination effectiveness

What We Offer

- Opportunity to work with a fast growing consumer brand.
- Exposure to end-to-end brand building and digital marketing.
- Collaborative and entrepreneurial work environment.
- Career growth with increasing ownership and responsibilities.

📌 Digital Marketing Executive (Mumbai)
🏢 Sapat Global Health
📍 Mumbai